SEOMoz - Differential Diagnosis: A Broken Website Ranking Atop Google
The query “stand mixer review” might not be the most competitive phrase, but it’s certainly not insignificant either, and there are a lot of what appear to be very competitive and robust sites and pages ranking in positions 5-20. So, in the spirit of my new TV addiction to medical mystery shows, I thought I’d ask you - what’s making that URL rank so well at Google?.
check the complete story here.